designONE studio completed the conversion of a 1960’s roadside motel (with exterior corridors) into a full service hotel property in one of the most prominent leisure destinations in the United States. The 200 room motel was reconfigured to create a program of 149 guestrooms and suites. The hotel program included a new guest arrival sequence and dramatic porte cochere, uniquely-concepted food and beverage services, refurbished and expanded meeting spaces, recreational services and interior guestrooms corridors serving newly constructed guestrooms. The existing building was completely demolished down to the modest structural systems and included the demolition of the former outdated public spaces, including the interior pool and pool deck. The existing building character was utilized to establish a visual concept of light industrial elements featuring exposed structural components, exposed brick walls and columns, sliding doors with exposed hardware and utilitarian lighting fixtures and art motifs. Emphasizing the hotel’s sense of place, designONE developed a conceptual theme of aviation history featuring images, graphics and furnishing components reflecting the close proximity to the regional airport/aviation industry complex and Air Force Base. The DoubleTree Hotel opened in November 2013 as the first full service property developed in four years in the very active hospitality growth market of Charleston.